On September 12, 2006, Apple renamed the iTunes Music Store into the iTunes Store.

Now, all my tags at del.icio.us formerly tagged itms are now tagged "its."

At first, I thought I'd modify it, using the four-letter convention.

Adding the 't' to make it "The iTunes Store."

Adding a 't' to 'its.'

That wouldn't have made a very nice tag.

And...it's already in use, but not for an Apple product.

Thanks, again, Apple. Thanks a lot.

status: published
lastmod: '2006-10-01T06:47:51.000Z'
author: John Stansbury
cms: wordpress
custom:
  podPressPostSpecific: 'a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";}'
  _utw_tags_0: 'a:3:{i:0;O:8:"stdClass":1:{s:3:"tag";s:5:"apple";}i:1;O:8:"stdClass":1:{s:3:"tag";s:6:"itunes";}i:2;O:8:"stdClass":1:{s:3:"tag";s:4:"rant";}}'
  similarterms: apple itunes store adding tagged make convention 'its nice four-letter made product itms music renamed tags icio thought september modify