After reading an inciteful post about the blogosphere by Nicholas Carr, I found this written in the comments by Hugh MacLeod:

There are basically two rules of blogging: 1. Nobody is going to read your blog unless there's something in it for them. 2. Nobody is going to link to your blog unless there's something in it for them. These two rules apply to us all, A-List and Z-List alike. If you don't like these rules, you're better off finding an ecology whose rules you like better. Life is short.

Truer words were never spoken.

status: published
lastmod: '2006-10-13T04:08:58.000Z'
author: John Stansbury
cms: wordpress
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  similarterms: rules macleod hugh blog alike z-list a-list finding ecology spoken bloggers words truer life short apply read nicholas carr blogosphere