Whatever Google is doing with its Blog Search, it's working. I put in link:macstansbury.com and look at all the goodies. This thing? Not so much. It's not that I don't try and make this site as accessible to Technorati as possible, it's just that I don't have a couple of things that I'd need for great linking action:

  • Tons of people who already link to you
  • Tags that are really popular
  • A site that actually gets indexed

Only the third one is really Technorati's problem, but even then I've never had a site that threw the massive traffic from there. I do, however, get a third of my hits from Google; this includes all the RSS traffic. Most of my traffic comes from search engines, almost 99% of which is Google. Digg-bait master John Chow even asked if there was any other significant source of search engine traffic. Short answer: no. I take that to mean that Google is doing a better job at creating relevant links to content that matters. They don't just search blogs, then search the entire web. This is the problem, as I see it, for Technorati. Big as they are, they're having a tough time matching up with the power that Google has. But I can still use Yahoo! or Live and get relevant search data as quick as I can get it on Technorati. Plus, this generally leads me to the source of the news, rather than the commentary of a third party. This is another problem for Technorati, as Google News will lead me to authoritative sources of information just as quickly, or quicker. Now Google Alerts have added blog searches, so I can get emails sent to me from authoritative sources. In all of those searches from Google, however, the one who gets hurt is the non-authoritative source. My PageRank score of 4 tells me I'm a non-authoritative source. If I was the first to break a story about some Senator on a sex scandal in the house next door, you've be reading it from CNN.com long before you'd read about it here using Google searches. Without the proper tags and indexing, nobody would know the scandal happened right next door. But I'm not bitter. As you recall, I don't much care about the fame. I do, however, think about the others trying to scrape their way up the internet-y ranks. Tailrank hits the site pretty much every three hours, but that low authority score tends to keep me off the links. That, and they've signed a pact with Technorati to keep me down. You now how those Web 2.0 meme-tracking companies are...with their ways... But I'm not bitter. I'm not holding my breath, waiting on Technorati traffic, either. I'm not doing that with Google Traffic, either, though it happens. I'm just convinced that Technorati may get into a path of irreconcilable over-reaching, and then we're looking at another Microsoft acquisition.

status: published
lastmod: '2006-10-28T00:59:48.000Z'
author: John Stansbury
cms: wordpress
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  similarterms: google technorati search traffic source site searches problem bitter relevant john hits links signed authoritative non-authoritative sources scandal score door